Consumer images of spatial choice and the planning of shopping centres

N. N. Patricios

Research output: Contribution to journalArticlepeer-review


The variables constituting the mental image of consumers' shopping environment are identified and those variables that consumers consider most important in their spatial choice are established. It is found that variously defined homogeneous groups of shoppers place different emphases on the most important variables. Patterns of variation in consumer attitudes as to the perceived importance of various attrtbutes of their shopping environment are also established. Finally the implications of the results of the research study for the planning of shopping centres are outlined.

Original languageEnglish (US)
Pages (from-to)103-120
Number of pages18
JournalSouth African Geographical Journal
Issue number2
StatePublished - Sep 1978
Externally publishedYes

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Earth and Planetary Sciences(all)


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